Lamborghini Delays First All-Electric Model Until 2029

17 December 2024

Lamborghini, the renowned Italian supercar manufacturer, has officially delayed the launch of its first all-electric vehicle to 2029, citing the luxury car market's current unreadiness for such a transition. Initially planned for a 2028 debut, the company believes that a 2029 release aligns better with market readiness and technological advancements. Stephan Winkelmann, Lamborghini's Chief Executive, emphasized that while the brand is committed to electrification, the move towards a fully electric model must coincide with consumer demand and infrastructure development. He stated, 'We do not think 2029 is late to have an electric car. In our segment, the market will not be ready in 2025 or 2026.'

In the interim, Lamborghini is focusing on hybrid technology as a bridge to full electrification. The company has already introduced hybrid versions of its flagship models, including the Revuelto supercar and the Urus SE SUV. These hybrids combine traditional combustion engines with electric motors to enhance performance while reducing emissions. Winkelmann highlighted the brand's interest in synthetic fuels as an alternative to pure electrification, noting that such fuels could keep combustion engines viable while meeting stringent environmental regulations. This approach allows Lamborghini to maintain its performance heritage while gradually adapting to changing market dynamics.

Lamborghini's cautious approach mirrors a broader trend among luxury automakers. Brands like Ferrari and Aston Martin are also prioritizing hybrid models over fully electric vehicles in the near term. Ferrari plans to launch its first electric car in early 2025 but maintains that combustion engines and hybrids will remain central to its ... These strategies reflect concerns about current battery technology's ability to meet the performance expectations of high-end sports car enthusiasts and the readiness of the market to embrace fully electric luxury vehicles.

The delay in Lamborghini's electric vehicle rollout comes amid a broader context of fluctuating electric vehicle sales in key markets. In regions like the UK and Europe, EV adoption has shown signs of stagnation, attributed to factors such as consumer reluctance, infrastructure challenges, ... . Additionally, Lamborghini remains committed to its Italian heritage, reaffirming that ... will continue at its Sant'Agata ... , despite potential international trade issues. This steadfast dedication to its roots underscores the brand's commitment to maintaining its identity while navigating the evolving automotive landscape.